AI SEO Basics

What is AI SEO?

The core concepts behind AI SEO and why optimization for answer engines is now a separate discipline from classic SEO.

6 min readVisibleToAI TeamPublished

AI SEO is the practice of making your site understandable, citable, and trustworthy for AI answer engines. Traditional SEO optimizes for ranking position. AI SEO optimizes for inclusion in generated answers.

In AI search, winning means being selected as a source. That requires clean content structure, entity clarity, machine-readable schema, and high-quality answer blocks.

The strongest teams now run both: traditional SEO for discoverability and AI SEO for citation visibility.

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